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UNREAL
Panama · Urban Fashion · Worldwide Impact · 2024
PROFIT
WITH
PURPOSE
Every Stitch Counts — Worldwide
$8K
Total Profit
6
Department Stores
100%
Sold Out
2
Countries
↓ Scroll to explore
UNREAL✦PROFIT WITH PURPOSE✦PANAMA TO THE WORLD✦$8,000 GIVEN BACK✦100% SOLD OUT✦ UNREAL✦PROFIT WITH PURPOSE✦PANAMA TO THE WORLD✦$8,000 GIVEN BACK✦100% SOLD OUT✦
01 — The Brand
WHERE IT
STARTED

Unreal began with a simple, radical idea: what if a clothing brand could do more than sell? Starting from scratch in Panama, built from the ground up — no outside funding, no corporate backing. Just a vision and the work to make it real.

But Panama was only the beginning. The vision was always bigger than one country.

"I didn't want to limit the impact to one country. If we could help people in Panama, we could help people anywhere."

Founded In
Panama City, Republic of Panama
Category
Urban / Streetwear — Locally designed, nationally distributed
Impact Reach
Donations crossed borders — Panama and Israel.
Result
Entire inventory sold across 6 national department stores. Zero items remaining.
02 — The Collection
SHOP THE COLLECTION
20 Styles · All Sold Out
Sold Out
STREET
Urban Essential
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
IT'S TIME TO DREAM AGAIN
Premium
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
UNREAL ADVENTURE
Own Your Story
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
DIMENSION
Dynamic
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
DROP A GEM ON 'EM
Urban Essential
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
URBAN ESSENTIAL
Urban Essential
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
LIFE HAS MANY FACES
Premium
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
TIME TO START AGAIN
Premium
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
ORIGINAL "UNREAL"
Premium
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
RULES BREAKER
Urban Essential
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
DIMENSION
Green Era
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
MAKE TODAY COUNT
Premium
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
PRETENDER
Green Era
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
ALTERNATIVE CULTURE
Premium
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
UNREAL CARDS
Own Your Story
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
UNREAL SHADOW
Green Era
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
DROP A GEM ON 'EM
Dynamic
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
STREET CLASSIC
Dynamic
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
BREAK SHOT
Premium
4 colors · 240pc
$5.50 / pcSold Out
Sold Out
SILENT STORM
Green Era
4 colors · 240pc
$5.50 / pcSold Out
02.5 — Distribution
SOLD IN PANAMA'S
BIGGEST DEPARTMENT STORES

Unreal didn't sell online. It walked straight into Panama's largest department stores and earned a spot on their shelves through cold negotiation and a product that spoke for itself.

El Costo
Department Store
Click to view letter
El Titán
Department Store
Click to view letter
Saks
Department Store
Click to view letter
Madison
Department Store
Click to view letter
El Campeón
Department Store
Click to view letter
Dorians
Department Store
Click to view letter
El Costo
Recommendation Letter

Official recommendation letter from El Costo confirming the placement and sell-through of the Unreal collection.

Upload your scanned or photographed copy of the letter below.

📄Upload Recommendation Letter↑ Click to upload photo or scan
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El Titán
Recommendation Letter

Official recommendation letter from El Titán confirming the placement and sell-through of the Unreal collection.

Upload your scanned or photographed copy of the letter below.

📄Upload Recommendation Letter↑ Click to upload photo or scan
Click to change letter
Saks
Recommendation Letter

Official recommendation letter from Saks confirming the placement and sell-through of the Unreal collection.

Upload your scanned or photographed copy of the letter below.

📄Upload Recommendation Letter↑ Click to upload photo or scan
Click to change letter
Madison
Recommendation Letter

Official recommendation letter from Madison confirming the placement and sell-through of the Unreal collection.

Upload your scanned or photographed copy of the letter below.

📄Upload Recommendation Letter↑ Click to upload photo or scan
Click to change letter
El Campeón
Recommendation Letter

Official recommendation letter from El Campeón confirming the placement and sell-through of the Unreal collection.

Upload your scanned or photographed copy of the letter below.

📄Upload Recommendation Letter↑ Click to upload photo or scan
Click to change letter
Dorians
Recommendation Letter

Official recommendation letter from Dorians confirming the placement and sell-through of the Unreal collection.

Upload your scanned or photographed copy of the letter below.

📄Upload Recommendation Letter↑ Click to upload photo or scan
Click to change letter
✓ ENTIRE COLLECTION — SOLD OUT
07 — The Journey
FROM ZERO
TO IMPACT

What you're about to read is not a business case study. It's the story of someone who refused to accept that business and purpose are opposites. No investor. No team. No safety net. Just an idea — and the drive to make it real.

🌍 One person · Two continents · Zero profit kept · 100% given away
Step 07 / 10
Closing The Deal
WALKING INTO DEPARTMENT STORES & SELLING OUT
I walked into Panama's biggest department stores with the collection and one goal: get it on their shelves.

Six department stores said yes. And then — the shirts sold out. All of them. Every single piece.

This step also taught me the power of negotiation. I didn't accept the first price I was given. I pushed, asked again, compared options, and kept negotiating until I reached a better deal. That "never give up" mindset helped me protect the project financially and prove that persistence can turn a normal deal into a smart one.
6
Department Stores
100%
Sold Out
$0
Left On Shelves
Merch on the shelves
ONE PERSON.
TWO CONTINENTS.
ZERO KEPT.
INFINITE IMPACT.
From an idea in Panama, to factories in China, to store shelves across the country, to the streets of Israel — this project proved something the world needs to hear: you don't need a company, a team, or a budget to create real change. You just need an idea crazy enough to believe in.
03 — The Impact
$8,000 GIVEN BACK WORLDWIDE
🌍
From Panama to the World
One country was never the goal.

The $8,000 profit wasn't a number to celebrate. It was a responsibility to act — globally. I traveled to Israel and directed donations directly to the people who needed it most.

👩‍👧
Click to add photo
$4,000
Widow & Mother
Rivka is a 60-year-old widow in Israel who is facing the responsibility of managing daily life without her husband. UNREAL donated $4,000 to help support her with essential everyday expenses and give her meaningful financial assistance during a difficult period.
📍 Israel
▶ Click to watch video
🎖️David and Joseph serving in Lebanon
Click to change photo
$1,000
David & Joseph
David and Joseph are currently serving on the front lines in Lebanon. This video captures the moment they received UNREAL's donation as a small token of gratitude for their courage, sacrifice, and commitment to protecting Israel.
📍 Israel
▶ Click to watch video
🍽️
Click to add photo
$1,000
Family In Need
The Katzin Family was going through a difficult financial period and struggling to cover basic food and household needs. UNREAL donated $1,000 to help the family purchase groceries and essential supplies, turning the brand\'s profits into direct support for a family that needed it.
📍 Israel
▶ Click to watch video
📖
Click to add photo
$1,000
Torah Studies
UNREAL donated $1,000 to Mikdash Melech Yeshiva to support Torah learning and Jewish education. The contribution helps students continue their studies and supports an institution dedicated to passing Torah knowledge, values, and tradition to the next generation.
📍 Israel
▶ Click to watch video
🩹
Click to add photo
$1,000
ResQ — First Aid Course
ResQ is a first-aid initiative created by me with the goal of teaching people practical skills that can save lives in an emergency. UNREAL contributed $1,000 toward the program to help provide training, education, and the resources needed to prepare more people to respond when every second matters.
📍 Founded by Me
▶ Click to watch video
Widow & Mother
Impact Video

Rivka is a 60-year-old widow in Israel who is facing the responsibility of managing daily life without her husband. UNREAL donated $4,000 to help support her with essential everyday expenses and give her meaningful financial assistance during a difficult period.

🎬Upload Video↑ Click to upload video
Click to change video
David & Joseph
Impact Video

David and Joseph are currently serving on the front lines in Lebanon. This video captures the moment they received UNREAL's donation as a small token of gratitude for their courage, sacrifice, and commitment to protecting Israel.

🎬Upload Video↑ Click to upload video
Click to change video
Family In Need
Impact Video

The Katzin Family was going through a difficult financial period and struggling to cover basic food and household needs. UNREAL donated $1,000 to help the family purchase groceries and essential supplies, turning the brand\'s profits into direct support for a family that needed it.

🎬Upload Video↑ Click to upload video
Click to change video
Torah Studies
Impact Video

UNREAL donated $1,000 to Mikdash Melech Yeshiva to support Torah learning and Jewish education. The contribution helps students continue their studies and supports an institution dedicated to passing Torah knowledge, values, and tradition to the next generation.

🎬Upload Video↑ Click to upload video
Click to change video
ResQ — First Aid Course
Impact Video

ResQ is a first-aid initiative created by me with the goal of teaching people practical skills that can save lives in an emergency. UNREAL contributed $1,000 toward the program to help provide training, education, and the resources needed to prepare more people to respond when every second matters.

🎬Upload Video↑ Click to upload video
Click to change video
$8K
Total Profit
100% Given Back
Panama to the World & ResQ
04 — The Numbers
BY THE NUMBERS
Department Stores6
Items Sold100%
Total Profit$8,000
Donated$8,000
Countries Impacted2
People Helped5+
External Funding$0
What Unreal Is All About:
Brand CreationProduct DesignRetail NegotiationSupply ChainSales StrategyFinancial ManagementPhilanthropyGlobal ImpactSelf-FundedLeadershipCross-Border GivingFearlessnessEntrepreneurshipRisk ToleranceConviction Under Uncertainty
05 — The Vision
WHAT COMES NEXT
Unreal is not a one time project. It is a model for social entrepreneurship and an inspiration for teens to follow their passions while building scalable projects that can truly make an impact.
01
New Collections
Expanding with new urban designs and seasonal drops — more sales means more giving, everywhere.
02
Global Reach
Taking Unreal beyond Panama and Israel — to every corner where purpose-first commerce can create real impact.
03
The Blueprint
Documenting the Unreal model so other entrepreneurs can replicate it — purpose-driven business is strategy, not idealism.
08 — Cart
YOUR CART
Nothing selected yet

YOUR WAITLIST IS EMPTY

Browse the collection and choose your favorite models to get notified when they are back in stock.

09 — Contact
GET IN TOUCH
Let's Talk
Purpose.

Whether you're interested in the Unreal story, want to collaborate on the next chapter, or simply curious — this is where it starts.

Brand
Unreal Urban Clothing
Based In
Panama City, Panama
Email
[email protected]
Instagram
@unrealclothing_pty
Mission
Profit With Purpose — Worldwide